Mega Aktiva: Jurnal Ekonomi dan Manajemen
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<w:LsdException Locked="false" Priority="33" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> Mega Aktiva: Economy and Management Journal of ISSN 2086-1974 (Print) and ISSN 2654-5780 (Online) is a peer-review journal which published by Islamic Economy and Business Faculty of Muhammadiyah University of Kendari, as well as published twice a year, namely on April and August each year. Mega Aktiva: Economy and Management Journal calls for a research article (prioritized) and conceptual articles in relation to economy and management issues. It is suggested to read and understand the writing and submission guidelines. Therefore, any author who wants to submit an article to Mega Aktiva: Economy and Management Journal is required to comply the terms. The editorial boards will only accept any articles which have been written according to the guidelines. Thus, any articles which do not meet the requirements will be automatically rejected prior to being reviewed.
Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
PEMBANGUNAN PERTANIAN TANAMAN PANGAN BERBASIS KOMODITI UNGGULAN DAERAH KABUPATEN KONAWE
The aim of this research is to analyze regional superior commodities and the feasibility of investing in superior food crop farming in the Konawe Regency. Data collection methods include regional surveys, in-depth interviews, and Focus Group Discussions (FGD). Using class typology analysis, location quotient (LQ) analysis, farming margin analysis (MUT), and investment feasibility analysis. Results of typology analysis of regional leading sector rankings in the agricultural sector and mining sector. Analysis of Location Quotien (LQ) and Farming Margin (MUT) of the region's leading commodities, rice fields, superior potential commodities, corn and soybeans. Analysis of investment feasibility through the criteria of NPV, B/C Ratio, PBP, and BEP for lowland rice, corn and soybean farming businesses worthy of becoming superior commodities in the Konawe Regency areas. The results Keywords: Food crop farming, superior commodities, investment feasibility, Location Quotien, Farming Business Margin. the survey and Focus Group Discussion (FGD) show that the superior commodity of lowland rice has production continuity, absorbs a large workforce, farmers have farming skills, and food crop infrastructure is getting better. The problem is that the land for rice farming is optimal, middlemen control the prices of food crop commodities and the younger generation is less interested in working in food crop farming. The findings of this research provide opportunities for further research, with a concentration on increasing the added value of regional superior food crop commodities. Research can be carried out over a longer period of time to observe the dynamics of problems developing superior food crop commodities, the performance of food crop farming businesses, and models of empowering the younger generation in food crop farming activities.
Copyright (c) 2025 Yohanes Boni http://creativecommons.org/licenses/by-sa/4.0
EKSPLORASI DETERMINAN FINANCIAL WELL-BEING PADA IBU RUMAH TANGGA
Penelitian ini bertujuan untuk mengidentifikasi keterkaitan antara financial management behaviour, financial literacy, locus of control dan financial stress terhadap financial well-being. Penelitian ini merupakan penelitian kuantitatif dengan desain penelitian menggunakan survey research. Metode pengumpulan data menggunakan kuesioner yang disebarluaskan kepada ibu rumah tangga di Kota Kendari dengan metode purposive sampling yakni sebanyak 95 orang ibu rumah tangga. Metode analisis data pada penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil penelitian ditemukan bahwa : (1) financial literacy berpengaruh positif dan tidak signifikan terhadap financial well-being; (2) financial management behaviour, locus of control berpengaruh positif dan signifikan terhadap financial well-being; (3) financial stres berpengaruh negatif dan tidak signifikan terhadap financial well-being. This study aims to examine the relationship between financial management behaviour, financial literacy, locus of control, and financial stress and financial well-being. This research employed a quantitative approach using a survey research design. Data were collected through questionnaires distributed to 95 housewives in Kendari City, selected using a purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results indicate that: (1) financial literacy has a positive but insignificant effect on financial well-being; (2) financial management behaviour and locus of control have positive and significant effects on financial well-being; and (3) financial stress has a negative but insignificant effect on financial well-being.
Copyright (c) 2026 Wa Suriati http://creativecommons.org/licenses/by-sa/4.0
PERAN STRESS MINDSET SEBAGAI MEDIASI DALAM PENGARUH SELF-EFFICACY TERHADAP COPING STYLES PADA PERAWAT DI RSUD KABUPATEN BOMBANA
This study examines the effect of self-efficacy on coping style with stress mindset as a mediating variable among nurses at Bombana Regional General Hospital. A quantitative approach with an explanatory survey design was employed. The study involved 120 married nurses, all of whom were selected using a census sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that self-efficacy does not have a significant direct effect on coping style but has a positive and significant effect on stress mindset. Furthermore, stress mindset has a positive and significant effect on coping style and fully mediates the relationship between self-efficacy and coping style. These results indicate that nurses' confidence in their abilities does not directly promote adaptive coping strategies; instead, it first shapes how they perceive and interpret stress. Therefore, hospital management should integrate self-efficacy enhancement programs with interventions that foster an adaptive stress mindset to strengthen nurses' coping abilities in managing workplace stress. ABSTRAK Penelitian ini bertujuan menganalisis pengaruh self-efficacy terhadap coping style dengan stress mindset sebagai variabel mediasi pada perawat di RSUD Kabupaten Bombana. Penelitian menggunakan pendekatan kuantitatif dengan desain survei eksplanatori. Populasi penelitian berjumlah 120 perawat yang telah berkeluarga dan seluruhnya dijadikan sampel melalui teknik sensus. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa self-efficacy tidak berpengaruh signifikan terhadap coping style, tetapi berpengaruh positif dan signifikan terhadap stress mindset. Selanjutnya, stress mindset berpengaruh positif dan signifikan terhadap coping style serta terbukti memediasi secara penuh hubungan antara self-efficacy dan coping style. Temuan ini menunjukkan bahwa keyakinan diri perawat belum mampu secara langsung membentuk strategi coping yang adaptif, melainkan terlebih dahulu memengaruhi cara perawat memaknai stres. Oleh karena itu, rumah sakit perlu mengembangkan program peningkatan self-efficacy yang diintegrasikan dengan pembentukan stress mindset adaptif untuk memperkuat kemampuan coping perawat dalam menghadapi tekanan kerja
Copyright (c) 2026 Ika Safitri, Eliyanti A Mokodompit, Selvi Diliyanti Rizki http://creativecommons.org/licenses/by-sa/4.0
STRATEGI PEMASARAN DIGITAL AYAM GEPREK WARBOX DI KABUPATEN KOLAKA
The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to optimize digital marketing strategies to enhance their business competitiveness. This study aims to analyze the implementation of digital marketing strategies and identify the challenges and obstacles encountered by Ayam Geprek Warbox in Kolaka Regency. This study employed a qualitative approach with a descriptive research design. The research informant was the owner of Ayam Geprek Warbox, who was purposively selected due to direct involvement in all digital marketing activities. Data were collected through in-depth interviews and documentation and analyzed using the Miles and Huberman interactive model, consisting of data collection, data reduction, data display, and conclusion drawing. The findings indicate that Warbox has implemented digital marketing by utilizing social media platforms such as WhatsApp, Facebook, and Instagram, which are aligned with the characteristics of local consumers, enabling effective and low-cost communication. However, the implementation remains constrained by unstructured and inconsistent content creation, low customer engagement, limited human resources with digital marketing competencies, and the absence of data-driven performance evaluation. The study concludes that digital marketing has contributed positively to the business development of Warbox. Nevertheless, optimizing its effectiveness requires strengthening human resource capabilities, developing more structured content planning, increasing customer engagement, and implementing analytics-based evaluation to support more effective digital marketing strategies. ABSTRAK Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran digital sebagai upaya meningkatkan daya saing usaha. Penelitian ini bertujuan untuk menganalisis implementasi strategi pemasaran digital serta mengidentifikasi hambatan dan tantangan yang dihadapi Ayam Geprek Warbox di Kabupaten Kolaka. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif. Informan penelitian adalah pemilik Ayam Geprek Warbox yang dipilih secara purposive karena berperan langsung dalam seluruh aktivitas pemasaran digital. Pengumpulan data dilakukan melalui wawancara mendalam dan dokumentasi, sedangkan analisis data menggunakan model Miles dan Huberman yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital Warbox telah memanfaatkan platform media sosial seperti WhatsApp, Facebook, dan Instagram yang disesuaikan dengan karakteristik konsumen lokal sehingga mampu menciptakan komunikasi yang efektif dan berbiaya rendah. Namun, implementasinya masih menghadapi berbagai kendala, seperti konten pemasaran yang belum terencana dan konsisten, rendahnya interaksi pelanggan, keterbatasan sumber daya manusia yang menguasai digital marketing, serta belum diterapkannya evaluasi berbasis data. Penelitian ini menyimpulkan bahwa pemasaran digital telah memberikan kontribusi terhadap pengembangan usaha Warbox, tetapi optimalisasi strategi memerlukan peningkatan kompetensi sumber daya manusia, penyusunan konten yang lebih terstruktur, peningkatan engagement pelanggan, serta penerapan evaluasi berbasis analitik untuk meningkatkan efektivitas pemasaran digital.
Copyright (c) 2026 Yudistira Adi http://creativecommons.org/licenses/by-sa/4.0
PENGARUH HEURISTIC BIAS TERHADAP KEPUTUSAN INVESTOR YANG DIMEDIASI SENTIMEN INVESTOR (STUDI KASUS INVESTOR YANG TERDAFTAR DI GALERI INVESTASI KOTA KENDARI)
This study aims to examine the influence of availability bias and representativeness bias on investment decisions, with investment sentiment serving as a mediating variable among investors registered at Investment Galleries in Kendari City. This research is quantitative in nature and employs an exploratory research design. Data were collected through questionnaires distributed to investors at Investment Galleries in five universities in Kendari City. A purposive sampling technique was applied, resulting in a sample of 208 respondents. The data were analyzed using multivariate analysis with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The findings reveal that: (1) availability bias has a negative and insignificant effect on investment decisions; (2) representativeness bias has a positive and significant effect on investment decisions; (3) investment sentiment has a positive and significant effect on investment decisions; (4) availability bias has a positive and significant effect on investment sentiment; (5) representativeness bias has a positive and significant effect on investment sentiment; (6) investment sentiment significantly mediates the relationship between availability bias and investment decisions; and (7) investment sentiment significantly mediates the relationship between representativeness bias and investment decisions among investors registered at Investment Galleries in Kendari City. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh availability bias dan representativeness bias terhadap keputusan investasi dengan sentimen investasi sebagai variabel mediasi pada Investor yang terdaftar di Galeri Investasi Kota Kendari. Penelitian ini adalah penelitian kuantitatif dengan desain penelitian eksplonatori. Penelitian ini adalah penelitian kuantitatif dengan metode pengumpulan data menggunakan kuesioner yang disebarluaskan kepada investor Galeri Investasi di 5 perguruan tinggi Kota Kendari. Pada penelitian ini, teknik purposive sampling digunakan dengan besaran jumlah sampel adalah sebanyak 208 orang responden. Adapun metode analisis adalah analisis multivariate menggunakan SEM-PLS. Berdasarkan hasilnya ditemukan bahwa : (1) availability bias berpengaruh negatif dan tidak signifikan terhadap keputusan investasi; (2) representativeness bias berpengaruh positif dan signifikan terhadap keputusan investasi; (3) sentimen investasi berpengaruh positif dan signifikan terhadap keputusan investasi; (4) availability bias berpengaruh positif dan signifikan terhadap sentimen investasi; (5) representativeness bias berpengaruh positif dan signifikan terhadap sentimen investasi; (6) sentimen investasi berpengaruh signifikan dalam memediasi pengaruh antara availability bias terhadap keputusan investasi dan (7) sentimen investasi berpengaruh signifikan dalam memediasi pengaruh antara reprsentativeness bias terhadap keputusan investasi pada investor di Galeri Investasi Kota Kendari.
Copyright (c) 2026 Ririn Lestari http://creativecommons.org/licenses/by-sa/4.0